Digital communication has expanded the range of ways people can communicate and engage with each other. At the same time, it poses challenges to European societies, especially in terms of conflict incitement, hate speech and disinformation. Many initiators of such destructive acts of communication are people who create different types of (media) content, but who do not follow professional or ethical rules. Many initiators of such destructive acts of communication are people who create different types of (media) content but who do not follow professional or ethical rules. For example, they are under no obligation to disseminate truthful information or guarantee the reliability of the content. Furthermore, the existing public communication framework does not give people the right to influence how media institutions and other actors operate in the European media landscape. Since the media has a specific role in ensuring democracy (for example, ensuring diversity in the coverage of opinions, educating, informing and fulfilling the role of the fourth power) dialogues on ethical issues are necessary.
DIACOMET aims to explore the attitudes and values of the participants in the media scene in terms of communication principles and practices outside of media professional organizations and learn which communication principles should be followed. The research project tries to find ways to guide different people interacting in hybrid media to take responsibility. In addition, the purpose of the information collected during the study is to develop teaching aids for kindergartens, general education schools, higher education institutions and non-governmental organizations as well as recommendations for policy makers.
In the DIACOMET project, Praxis works together with the University of Tartu and eight different foreign partners from Austria, the Netherlands, Lithuania, Slovenia, Finland, Switserland and Hungary.